Opimalisasi Penggunaan Blog -ideas thoughts and critics-

Sudah mulai banyaknya perusahaan yang menggunakan blog tetapi tantangan datang dari maintenance dan memanagement blog yang ada. Blog seharusnya "effectively support business goals, marketers can create a concrete picture of the key benefits, costs, and risks that blogging presents and understand how they are likely to impact business goals". Dari situ perusahaan bisa menentukan nilai dari blog.


I strongly suggest that companies start with the goal, develop metrics that measure the attainment of that goal, and find ways to assign value to those metrics.

Berarti harus benar-benar di perhatikan maksud awal dari blog itu sendiri.